The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. Our agency will send emails that motivate people to buy your products and services. We will create engaging newsletters, drip campaigns and use other email automation techniques to speed your sales cycle.
91% of consumers check their email daily
Consumers check their email a lot. They want to receive valuable and engaging content from brands they do business with. Our email marketing agency will help create emails that your audience will love.
For every $1 invested in email marketing, you will receive an average of $38 in return (source: SalesForce)
We will define the who, what, when, and how of your campaign. We will research your audience and determine where best to target. We’ll create a content strategy to determine what your brand’s message should be and how we will add value. We will determine when emails will be sent and how they will progress leads down the sales funnel.
We will create a strategy to develop and grow your email marketing list. This typically means we’ll develop offers that incentivize people to provide you with their email address in exchange for something of value. Think buyers guide, eBook, quiz or checklist. We will work side by side you to develop a lead magnet to attract more leads to your business.
We will implement call-to-actions including floating headers, website pop-up forms, sidebar forms and more to promote your lead magnets. We will even optimize the relevant images and landing pages to optimize conversions.
One of the fastest ways to grow your email list is to advertise your lead magnets. We will help you advertise your lead magnets on social media and search engines to generate more subscribers utilizing our PPC service.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for deliverability, open rates, click-through rates and conversions. The content within your emails may include relevant blogs, case studies, upcoming events and more.
We’ll help you perform routine list maintenance. It’s important to removed unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability and drag down your campaign results. Maintaining will help keep your deliverability high.
Choosing effective and affordable email marketing and automation software can be a daunting challenge. Our email marketing agency will help you select a recommended service that fits your needs and budget.