Content marketing (CM) is educational content designed to deliver value to the recipients without promoting products or services. It’s the act of establishing your company as a helpful resource in the business and establish a loyal following. The concept of content marketing has been around for a really long time – here’s an example from 1672.
Content marketing isn’t about your brand, products or services. It’s about your audience and what they care about. Examples of content marketing include ebooks, videos, entertainment and webinars. These should answer specific questions people have and provide them with something they can not get somewhere else. It’s the most effective way to separate your business from the pack.
By being a credible, authoritative source on topics that matter to your audience, your business is more likely to be discovered by the right folks and you earn their loyalty and trust – which in turn enables your brand to strengthen customer relationships. This will help grow an active and engaged subscriber base and overall increase profits.