Geo-fencing or geo farming is the practice of using global positioning (GPS), radio frequency identification (RFID) or even WiFi to define a geographic boundary. Once this specific area is defined, triggers are setup that send text messages, email alerts or app notifications when a mobile device enters (or exits) the specific area. The audience is tagged and added to a list that can later be targeted with your company’s ads.
This means businesses can section off a geographic area and communicate directly to consumers using their device. Geo-fence marketing is like next-level mobile marketing.
Geofence marketing is a virtual fence that is created around the location where the advertising wants to build an audience based on their visit to that specific location.
Once someone enters the geo-fenced area, they are added to the audience that can later be targeted with your company’s ads or sent notifications immediately.
Users receive notifications via apps, email or text message. If you’re building a list, consumers will start to see your ads that are live on free apps they have on their phone 1-30 days after they have entered the geo-fenced area.
Users simply enter and exit geo-fenced areas. No opt-in is necessary which translates into a high deliverability rate.
Geofence marketing can be used in many ways by most industries.